Date: Thursday 15th October
Highlights from inaugural ‘E Tourism Conference’
Daniel and Chris attended the inaugural E Tourism Conference in Wellington at the start of this month. Both were very impressed with the event, especially the calibre of presenters and quality/relevance of presentations. It was also a great opportunity to mix and mingle with tourism operators, regional tourism organisations and technology companies and we wish to take this opportunity to say a big hi to everyone who visited the Travelbug/Vianet trade stand. Core topics raised and repeated during the day and a half were:
- Connectivity is a natural urge of tourists these days… embrace it! For example blogs, email, mobile phones, Twitter, Facebook, YouTube etc
- Word of mouth is the most influential sales trigger and user generated reviews are extremely powerful
- Simple, fastloading, user friendly, professionally designed sites are successful in building trust, credibility and ultimately bookings/sales. To borrow a quote from presenter Brent Kelly (Zeald.com) “Quirky no worky”
This list could go on and on but we recommend you visit the E Tourism Conference website and check out the presentations available for download
Vianet booking stats
* Bookings transacted by Vianet in August and September grew 72% and 77% over the same period last year with September being the biggest transaction month to date!
* Bookings generated from realtime inventory continue to outweigh bookings generated by request by at least 2 to 1
* The average lead time for bookings generated in August was 48 days, and 46 days in September. Maximise your online booking potential by ensuring your availability and pricing is up to date and meeting the market for at least the next 90 days… but don’t forget Vianet promotes 365 days of your availability to the retail network.

| |
| |
1. |
|
Bookings - September was a great month, with our biggest day and biggest week of bookings since launch! As you’d expect, that made September our biggest month of bookings ever |
|
| |
2. |
|
Development - We’re working on some improvements to our homepage, last minute deals page and the search/browse pages |
|
| |
3. |
|
Twitter - Follow us at www.twitter.com/travelbug for updates, and if you have any deals that you’d like us to tweet then just DM them to @travelbug |
|
| |
4 |
|
Deals of the week - We’ve now got room for 9 deals each week, so make sure you’re sending your submissions through to deals@travelbug.co.nz
|
|
Retail Network update
48 Vianet Retail Partners generated bookings for the Vianet Operator Network in September, the biggest number to date. We look forward to the following new additions to the Retail Network growing your marketing reach and booking success even further:
Meet the Retailer
In time for the peak tourist season, Accommodation New Zealand website has launched a new site called Booknstay. Booknstay is powered by the advanced Vianet booking system and will promote more than 2500 New Zealand accommodation options.
Accommodation New Zealand Founder, and Web Tonic internet marketing expert, Craig Cochrane, says market research informed his decision to effectively split the original Accommodation New Zealand website into two sites; one for businesses to list and promote their accommodation with enquiries going directly to their website or chosen booking system, and a separate site where guests can instantly book their New Zealand holiday.
Craig says clients and travellers are wanting both options, as well as smart, intuitive website design, so the creation of two separate websites clearly answered their needs.
The Accommodation New Zealand website has also undergone a smart refresh, including the addition of google mapping, and retains its No.1 ranking on www.google.co.nz for the most common holiday search phrase, ”accommodation New Zealand”. Craig’s search engine optimisation skills also ensured 120,000 visitors found the site last year using 28,542 other key search phrases.
List your business on Accommodation New Zealand this month and receive a 30% listing discount. For more information go to Accommodationnewzealand/advertise
As a Vianet accommodation operator you will be promoted free of charge on Booknstay with a 12% cost of sale (commission + secure processing fee) payable on confirmed bookings. Visit Booknstay and view how your listing looks from a traveller’s perspective.

Channel Management update
We have come across a couple of examples of late where ‘Additional Guest Rates’ have not been entered in the channel manager interface, resulting in operators receiving less for the booking/room than they should. The simple solution for this is to make sure you enter the additional adult and child rates for relevant products, and the channel manager will feed this data to Vianet. We strongly recommend you test the pricing you have on display in Travelbug to make sure additional guests are priced accordingly.
Realtime connections with three Inventory Management Systems/Channel Managers are scheduled to go live in the next month. If you are currently using (or planning to do so) any of the following, updating your inventory and pricing in Vianet will process automatically:
This will bring the total number of connections Vianet has to 12. Visit our blog on this topic to learn of the benefits of linking with your PMS or Channel Manager, and view the list of our current connections.
Housekeeping
… Booking cancellations! If a traveller contacts you to cancel their booking made through Travelbug (or any of the other 100+ Vianet retailers) you do not need to contact the Vianet Customer Support Team. A couple of simple easy clicks of the mouse when logged in to Vianet will activate the system to process the cancellation and distribute resulting funds to relevant parties, based on the cancellation policy. Click here for more information, instructions and details on how to process cancellations.
… Do you offer breakfasts? If breakfast is not included in your room rate we ask you to not to tick the ‘Breakfast’ or ‘Breakfast (continental) options within ‘Product Facilities’. We have recently had an example of a guest who took this facility option as meaning breakfast was included in the room rate, and was not at all happy when learning that it was not.
… Effectively communicating ‘Breakfast is included’! Including breakfast in the room rate is a great strategy for ‘adding value’ and/or ‘increasing overall guest revenue’. Vianet does not currently allow for ‘daily inclusions’ which means the best way to communicate that breakfast is included in the rate is to use a combination of ‘Product Name’ i.e. “Queen room - including breakfast” and ‘Product Description’ i.e “Queen rooms offer one king bed or 2 single beds and open out to the hotel’s tranquil gardens. - Cooked breakfast is included.”
… Spring cleaning reminder! Labour Weekend and the summer season are fast approaching and there is no time like the present to undertake some spring cleaning of your Vianet listing! Review your current listing, plan ahead and make necessary changes for upcoming opportunities and challenges. The best place to start is visiting Trade Me’s Travelbug, search for your listing and view it from a traveller’s perspective. Is everything up to date and selling you effectively? Login to Vianet to make changes and feel free to email support@vianet.travel if you require assistance.
Tips for maximising online booking potential You’ve taken the first steps and registered with Vianet, but now what?
- Use ‘Instant Confirmation’… On average over 74% of all bookings transacted by Vianet are confirmed instantly!
- Keep your pricing and availability up to date… and make sure it is consistent across all online channels
- Make sure your listing content sells… not just informs!
For more detail and instructions on how to action the above tips visit http://blog.vianet.travel/help/3-easy-steps-to-online-booking-success/
Best wishes,
The Vianet Team